When a beneficiary prepares their campaign, Animal Webaction advises a default target for it. The beneficiary can accept the suggested objective or set the one they want.
To define a default target, we use assessment grids, which take into account several factors: the packaging of the products offered, the number of animals to benefit from the campaign and their nutritional needs (if food is involved), the cost of the product targeted by the campaign, the chances of success of the campaign etc...
It is very important for Animal Webaction to guarantee equity of treatment to all beneficiaries while minimising the risk of failure.