The preparation of a campaign begins first of all by allocating a target (a quantity to be collected). Once this has been determined, the Animal Webaction algorithm automatically assigns a duration to the campaign.
The algorithm configures the duration to minimise the risk of failure, taking into account a series of parameters (target, collection capacity, other campaigns etc.).
It is very important for Animal Webaction to guarantee equal treatment to all beneficiaries of our help. The same algorithm is therefore used for all campaigns and we make it available to the public.