What happens to the clicks offered to a campaign if it fails? 29 October 2021 15:05 Updated When a campaign fails, we retrieve its clicks and transfer them to a reserve. A click on Animal Webaction is therefore never lost, even if the campaign fails. Learn more about the click reserve. Related articles What is the click reserve? Why is a campaign always worthwhile even if it fails? Rather than refunding the buyers why can't you keep the money from the purchases to help another campaign instead? How can we help an animal or an association whose campaign has failed? Why can't you deliver a failed campaign?