Clicks and purchases are inseparable, the concept of Animal Webaction being to combine the two to make the campaigns successful.
Thus, when a campaign has the chance to get a lot of purchases, we invite Internet users to redirect their clicks to the campaigns that receive fewer ones to prevent them from failing.
This distribution system makes the number of clicks received by each campaign vary a lot, but they can represent up to 85% of the quantity of products credited to a campaign.