Animal welfare foundations depend on resources allocated by the public to intervene. The same goes for Animal Webaction: the success of a campaign depends on the purchases and clicks made by Internet users.
In both cases, whether it is a foundation or Animal Webaction, the public's resources are not endless, so it can unfortunately happen that the resources provided are lower than what is needed.
When this sad situation occurs, the foundation will refuse to intervene, indicating that its budget is depleted. For Animal Webaction, this impossibility to help results in the failure of the campaign.
It is impossible for us to predict in advance the success or failure of a campaign. We have seen campaigns with high goals succeed quickly, while others failed with lower goals...